About Lana

Lana Lauriano is a sales and brand development leader with more than 20 years of experience in the premium spirits industry. Throughout her career, she has helped build brands, develop markets and create lasting relationships with distributors, customers and industry partners.

During her career with Rémy Cointreau USA, Lana held leadership roles in New York, South Carolina and the Pacific Northwest, working with some of the world’s most recognized spirits brands. Her experience spans regional sales strategy, distributor management, brand activations, experiential marketing and market development.

Lana brings a creative approach to brand building, finding opportunities to connect products with people through partnerships, events and experiences. Her work includes developing Mount Gay Rum’s LGBTQ-focused “Out Since 1703” campaign, building relationships with community organizations and creating programs that introduce established and emerging brands to new audiences.

Known for her collaborative leadership style, industry knowledge and ability to bring ideas to life, Lana believes the strongest brands are built through authentic connections, thoughtful strategy and the people who represent them.

Now based in the Pacific Northwest, she brings decades of experience, a deep understanding of the beverage industry and a genuine passion for helping brands and people succeed.